VANCOUVER CANUCKS 02–03 SEASON TICKET RENEWAL PIECE

PROJECT: Each year the ticketing team requested the development of a special keepsake piece/sales tool, they could include in the renewal package mailed out to the season ticket holders.

THEME: The hockey club’s personal scrapbook.

RESULT: In a highly collaborative environment, the design team created a perfect-bound, hardcover book. It was filled with visual timelines, short anecdotes, and memories of the previous hockey season.