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VANCOUVER CANUCKS 01–02 SEASON TICKET RENEWAL PIECE

PROJECT: Each year the ticketing team requested the development of a special keepsake piece/sales tool, they could include in the season ticket holder renewal package mailout.

THEME: General Manager, Brian Birk’s, apparent confidential file on the players and the team.

RESULT: In a highly collaborative environment, the design team created a file folder that was filled with behind-the-scenes information purportedly directly off Brian Burke’s desk.