CANUCK PLACE CHILDREN’S HOSPICE LOGO UPDATE

BRIEF:  Update current Canuck Place brand making it fresh, youthful, and courageous while keeping the Madonna and Child icon central to the whole mark.

RESULT: I gave the logo a clearer hierarchy, choosing to make the Madonna and Child and the words “Canuck Place” bolder and stronger. I made the palette less pale and more playful and the typeface less traditional and more youthful.