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7th WORLD CONGRESS ON POSITIVE PSYCHOLOGY

CLIENT: International Positive Psychology Association via ASN Events in Victoria, Australia.

BRIEF: Create a locally inspired logo expressed in traditional indigenous forms that represents the upcoming international conference upcoming international conference and includes a supporting brand graphic with guidelines on a brand palette and typography.

COLLABORATION: Xwalacktun, a celebrated Coast Salish artist, and I had worked together on a merchandising project for the Vancouver Olympic and Paralympic Winter Games in 2010 — it was a pleasure to reconnect with him almost 10 years later, for this project. He came up with the concept for the logo and gave me his drawing to digitally translate into vector. Together we developed the colour scheme of the logo and the brand palette. Next, I developed the brand graphic to visually support the logo.