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7th WORLD CONGRESS ON POSITIVE PSYCHOLOGY

CLIENT: International Positive Psychology Association via ASN Events in Victoria, Australia.

BRIEF: Create a locally inspired indigenous logo that represents the upcoming international conference and include a supporting brand graphic with guidelines on a brand palette and typography.

COLLABORATION: Xwalacktun, a celebrated Coast Salish artist, and I had worked together on a merchandising project for the Vancouver 2010 Olympic and Paralympic Winter Games so it was a pleasure to reconnect with him almost 10 years later, for this project. He came up with concept for the logo and gave his sketch to me so I could I digitally translated it into vector. Together we developed the colour scheme of the logo and the brand palette. Next, I developed the brand graphic that would be used to visually support the logo.